TY - JOUR
T1 - Multimarket competition. Theory and evidence
AU - van Witteloostuijn, Arjen
AU - van Wegberg, Marc
PY - 1992/1/1
Y1 - 1992/1/1
N2 - The multimarket perspective identifies potential entrants as existing firms in related markets. The paper uses this new framework to analyze entry strategies and entry deterrence. Successful entry-permitting and entry-deterring strategies require understanding of the feedbacks from the entry market to the home market and vice versa. The multimarket perspective integrates literature on industrial organization and strategic management.
AB - The multimarket perspective identifies potential entrants as existing firms in related markets. The paper uses this new framework to analyze entry strategies and entry deterrence. Successful entry-permitting and entry-deterring strategies require understanding of the feedbacks from the entry market to the home market and vice versa. The multimarket perspective integrates literature on industrial organization and strategic management.
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U2 - 10.1016/0167-2681(92)90032-7
DO - 10.1016/0167-2681(92)90032-7
M3 - Article
AN - SCOPUS:0000313276
SN - 0167-2681
VL - 18
SP - 273
EP - 282
JO - Journal of Economic Behavior and Organization
JF - Journal of Economic Behavior and Organization
IS - 2
ER -