Multimarket competition. Theory and evidence

Arjen van Witteloostuijn*, Marc van Wegberg

*Corresponding author for this work

Research output: Contribution to JournalArticleAcademicpeer-review


The multimarket perspective identifies potential entrants as existing firms in related markets. The paper uses this new framework to analyze entry strategies and entry deterrence. Successful entry-permitting and entry-deterring strategies require understanding of the feedbacks from the entry market to the home market and vice versa. The multimarket perspective integrates literature on industrial organization and strategic management.

Original languageEnglish
Pages (from-to)273-282
Number of pages10
JournalJournal of Economic Behavior and Organization
Issue number2
Publication statusPublished - 1 Jan 1992
Externally publishedYes


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