Abstract
The multimarket perspective identifies potential entrants as existing firms in related markets. The paper uses this new framework to analyze entry strategies and entry deterrence. Successful entry-permitting and entry-deterring strategies require understanding of the feedbacks from the entry market to the home market and vice versa. The multimarket perspective integrates literature on industrial organization and strategic management.
| Original language | English |
|---|---|
| Pages (from-to) | 273-282 |
| Number of pages | 10 |
| Journal | Journal of Economic Behavior and Organization |
| Volume | 18 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 1 Jan 1992 |
| Externally published | Yes |
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