New migrants from the PRC and the transformation of Chinese Media: The case of Cambodia

This chapter provides an updated survey of the recent development of Chinese media in Canada as a result of several convergent influences, in particular Canada's multicultural media policy and China's rise and integration into the global economic system. It examines the concepts of geo-ethnic media and multicultural communication infrastructure recently developed by media researchers in North America to examine locally produced Mandarin television programs from Talentvision, which belongs to the Fairchild Media Group, the only license holder with the right to broadcast Chinese-language television nationwide in Canada. The chapter also explores the complex identity and unique role that ethnic media play in the process of fostering community among immigrants and facilitating information dissemination and social participation. It finally discusses the content changes in Talentvision's programming and the forms of collaboration between Fairchild Media Group and mainland Chinese media institutions.