New ventures and the discursive construction of hype when products are (still) underperforming

Christian Hampel^*, Elena Dalpiaz, Francesca Bacco

^*Corresponding author for this work

Research output: Contribution to Journal › Meeting Abstract › Academic

Original language	English
Journal	Academy of Management Proceedings
Volume	2023
Issue number	1
Early online date	24 Jul 2023
DOIs	https://doi.org/10.5465/AMPROC.2023.11651symposium
Publication status	Published - 2023

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AU - Hampel, Christian

AU - Dalpiaz, Elena

AU - Bacco, Francesca

PY - 2023

Y1 - 2023

UR - https://ent.aom.org/ent/discussion/aom-presenter-symposium-rhetorical-strategies-in-an-interactive-yet-uncertain-world

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