New ways of working (NWW): work space and cultural change in virtualizing organizations

Research output: Contribution to JournalArticleAcademicpeer-review

Abstract

This study offers a grounded theory of ‘new ways of working’ (NWW), an organizational design concept of Dutch origin with a global relevance. NWW concern business solutions for flexible workspaces enabled by digital network technologies. Theoretically, NWW are analysed with reference to Lefebvre’s theory on the ‘production of space’ and are defined along three dimensions: the spatiotemporal ‘flexibilization’ of work practices, the ‘virtualization’ of the technologically pre-defined organization, and the ‘interfacialization’ of meaning making in the lifeworld of workers. Empirically, NWW are explored in a case study of an insurance company which in 2007 radically implemented NWW. The case study consists of a longitudinal – before and after implementation – research based on ethnographic fieldwork, conducted in 2007 and 2010. The article contributes with a conceptual framework for the analysis and management of NWW, and highlights contradictions and ambiguities in the implementation and appropriation of this innovative organizational design.

Original languageEnglish
Pages (from-to)1-24
Number of pages24
JournalCulture & Organization
Volume2018
DOIs
Publication statusE-pub ahead of print - 26 Jan 2018

Fingerprint

cultural change
business concern
research implementation
virtualization
insurance company
grounded theory
flexibility
worker
organization
management
Cultural change
Organizational design
Appropriation
Conceptual framework
Workers
Insurance companies
Work practices
Grounded theory
Virtualization
Life world

Keywords

  • flexible workspace
  • grounded theory
  • Lefebvre
  • new technologies
  • Organizational design

Cite this

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New ways of working (NWW): work space and cultural change in virtualizing organizations. / Kingma, Sytze.

In: Culture & Organization, Vol. 2018, 26.01.2018, p. 1-24.

Research output: Contribution to JournalArticleAcademicpeer-review

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