News and advertisements: How negative news may reverse advertising effects

Research output: Contribution to Journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	312-322
Number of pages	11
Journal	Journal of Advertising Research
Volume	47
Issue number	4
DOIs	https://doi.org/10.2501/S0021849907070523
Publication status	Published - 2007

Access to Document

@article{ce63a363ab8b4180952b4262539147bf,

title = "News and advertisements: How negative news may reverse advertising effects",

author = "M.M. Meijer and J. Kleinnijenhuis",

year = "2007",

doi = "10.2501/S0021849907070523",

language = "English",

volume = "47",

pages = "312--322",

journal = "Journal of Advertising Research",

issn = "0021-8499",

publisher = "The Advertising Research Foundation",

number = "4",

}