(Non-)donor demographics, donation willingness, and the donor career

Research output: Contribution to JournalReview articleAcademicpeer-review

Abstract

Donation willingness is generally high but registering with donor centers lags behind. We need to understand why and when during the life course which groups of individuals are motivated to donate. With this knowledge, we can design targeted recruitment and retention strategies and improve evidence-based donor management.

LanguageEnglish
JournalTransfusion
DOIs
Publication statusPublished - 1 Jan 2019

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title = "(Non-)donor demographics, donation willingness, and the donor career",
abstract = "Donation willingness is generally high but registering with donor centers lags behind. We need to understand why and when during the life course which groups of individuals are motivated to donate. With this knowledge, we can design targeted recruitment and retention strategies and improve evidence-based donor management.",
author = "Piersma, {Tjeerd W.} and Merz, {Eva Maria}",
year = "2019",
month = "1",
day = "1",
doi = "10.1111/trf.15268",
language = "English",
journal = "Transfusion",
issn = "0041-1132",
publisher = "Wiley-Blackwell",

}

(Non-)donor demographics, donation willingness, and the donor career. / Piersma, Tjeerd W.; Merz, Eva Maria.

In: Transfusion, 01.01.2019.

Research output: Contribution to JournalReview articleAcademicpeer-review

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AU - Merz, Eva Maria

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DO - 10.1111/trf.15268

M3 - Review article

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