(Non-)donor demographics, donation willingness, and the donor career

Tjeerd W. Piersma, Eva Maria Merz*

*Corresponding author for this work

Research output: Contribution to JournalReview articleAcademicpeer-review


Donation willingness is generally high but registering with donor centers lags behind. We need to understand why and when during the life course which groups of individuals are motivated to donate. With this knowledge, we can design targeted recruitment and retention strategies and improve evidence-based donor management.

Original languageEnglish
Pages (from-to)1894–1896
Number of pages3
Issue number6
Publication statusPublished - 1 Jan 2019


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