(Non-)donor demographics, donation willingness, and the donor career

Tjeerd W. Piersma; Eva Maria Merz

doi:10.1111/trf.15268

(Non-)donor demographics, donation willingness, and the donor career

Tjeerd W. Piersma, Eva Maria Merz^*

^*Corresponding author for this work

Research output: Contribution to Journal › Review article › Academic › peer-review

Abstract

Donation willingness is generally high but registering with donor centers lags behind. We need to understand why and when during the life course which groups of individuals are motivated to donate. With this knowledge, we can design targeted recruitment and retention strategies and improve evidence-based donor management.

Original language	English
Pages (from-to)	1894–1896
Number of pages	3
Journal	Transfusion
Volume	59
Issue number	6
DOIs	https://doi.org/10.1111/trf.15268
Publication status	Published - 1 Jan 2019

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title = "(Non-)donor demographics, donation willingness, and the donor career",

abstract = "Donation willingness is generally high but registering with donor centers lags behind. We need to understand why and when during the life course which groups of individuals are motivated to donate. With this knowledge, we can design targeted recruitment and retention strategies and improve evidence-based donor management.",

author = "Piersma, {Tjeerd W.} and Merz, {Eva Maria}",

year = "2019",

month = jan,

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doi = "10.1111/trf.15268",

language = "English",

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journal = "Transfusion",

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TY - JOUR

T1 - (Non-)donor demographics, donation willingness, and the donor career

AU - Piersma, Tjeerd W.

AU - Merz, Eva Maria

PY - 2019/1/1

Y1 - 2019/1/1

N2 - Donation willingness is generally high but registering with donor centers lags behind. We need to understand why and when during the life course which groups of individuals are motivated to donate. With this knowledge, we can design targeted recruitment and retention strategies and improve evidence-based donor management.

AB - Donation willingness is generally high but registering with donor centers lags behind. We need to understand why and when during the life course which groups of individuals are motivated to donate. With this knowledge, we can design targeted recruitment and retention strategies and improve evidence-based donor management.

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U2 - 10.1111/trf.15268

DO - 10.1111/trf.15268

M3 - Review article

AN - SCOPUS:85063337890

SN - 0041-1132

VL - 59

SP - 1894

EP - 1896

JO - Transfusion

JF - Transfusion

IS - 6

ER -

(Non-)donor demographics, donation willingness, and the donor career

Abstract

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