Not All Promotions are Made Equal: From the Effects of a Price War to Cross-chain Cannibalization

Research output: PhD Thesis › PhD-Thesis – Research and graduation external

Original language	English
Qualification	PhD
Awarding Institution	RSM Erasmus University
Supervisors/Advisors	Dekimpe, M.G., Supervisor, External person Wierenga, B., Supervisor, External person Gielens, K.P., Supervisor, External person
Award date	9 Jun 2010
Place of Publication	Rotterdam
Publisher	ERIM Ph.D. Series Research in Management
Print ISBNs	9789058922380
Publication status	Published - 2010

Naam instelling promotie: RSM Erasmus University
Naam instelling onderzoek: RSM Erasmus University

Access to Document

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title = "Not All Promotions are Made Equal: From the Effects of a Price War to Cross-chain Cannibalization",

author = "F. Sotgiu",

note = "Naam instelling promotie: RSM Erasmus University Naam instelling onderzoek: RSM Erasmus University",

year = "2010",

language = "English",

isbn = "9789058922380",

publisher = "ERIM Ph.D. Series Research in Management",

school = "RSM Erasmus University",

}

TY - THES

T1 - Not All Promotions are Made Equal: From the Effects of a Price War to Cross-chain Cannibalization

AU - Sotgiu, F.

N1 - Naam instelling promotie: RSM Erasmus University Naam instelling onderzoek: RSM Erasmus University

PY - 2010

Y1 - 2010

M3 - PhD-Thesis – Research and graduation external

SN - 9789058922380

PB - ERIM Ph.D. Series Research in Management

CY - Rotterdam

ER -