Not All Promotions are Made Equal: From the Effects of a Price War to Cross-chain Cannibalization

Research output: PhD ThesisPhD Thesis - Research external, graduation externalAcademic

Original languageEnglish
QualificationPhD
Awarding Institution
  • RSM Erasmus University
Supervisors/Advisors
  • Dekimpe, M.G., Supervisor, External person
  • Wierenga, B., Supervisor, External person
  • Gielens, K.P., Supervisor, External person
Award date9 Jun 2010
Place of PublicationRotterdam
Publisher
Print ISBNs9789058922380
Publication statusPublished - 2010

Bibliographical note

Naam instelling promotie: RSM Erasmus University
Naam instelling onderzoek: RSM Erasmus University

Cite this

@phdthesis{eaf39e54d5534eb7ac536c45d3eef518,
title = "Not All Promotions are Made Equal: From the Effects of a Price War to Cross-chain Cannibalization",
author = "F. Sotgiu",
note = "Naam instelling promotie: RSM Erasmus University Naam instelling onderzoek: RSM Erasmus University",
year = "2010",
language = "English",
isbn = "9789058922380",
publisher = "ERIM Ph.D. Series Research in Management",
school = "RSM Erasmus University",

}

Not All Promotions are Made Equal: From the Effects of a Price War to Cross-chain Cannibalization. / Sotgiu, F.

Rotterdam : ERIM Ph.D. Series Research in Management, 2010.

Research output: PhD ThesisPhD Thesis - Research external, graduation externalAcademic

TY - THES

T1 - Not All Promotions are Made Equal: From the Effects of a Price War to Cross-chain Cannibalization

AU - Sotgiu, F.

N1 - Naam instelling promotie: RSM Erasmus University Naam instelling onderzoek: RSM Erasmus University

PY - 2010

Y1 - 2010

M3 - PhD Thesis - Research external, graduation external

SN - 9789058922380

PB - ERIM Ph.D. Series Research in Management

CY - Rotterdam

ER -