Not All Promotions are Made Equal: From the Effects of a Price War to Cross-chain Cannibalization

Research output: PhD ThesisPhD-Thesis – Research and graduation external

Original languageEnglish
Awarding Institution
  • RSM Erasmus University
  • Dekimpe, M.G., Supervisor, -
  • Wierenga, B., Supervisor, -
  • Gielens, K.P., Supervisor, -
Award date9 Jun 2010
Place of PublicationRotterdam
Print ISBNs9789058922380
Publication statusPublished - 2010

Bibliographical note

Naam instelling promotie: RSM Erasmus University
Naam instelling onderzoek: RSM Erasmus University

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