Nudge plus: incorporating reflection in behavioural public policy

Sanchayan Banerjee, Peter John*

*Corresponding author for this work

Research output: Contribution to JournalArticleAcademicpeer-review

Abstract

Nudge plus is a modification of the toolkit of behavioral public policy. It incorporates an element of reflection– the plus– into the delivery of a nudge, either blended in or made proximate. Nudge plus builds on recent work combining heuristics and deliberation. It may be used to design prosocial interventions that help preserve the autonomy of the agent. The argument turns on seminal work on dual systems, which presents a subtler relationship between fast and slow thinking than commonly assumed in the classic literature in behavioral public policy. We review classic and recent work on dual processes to show that a hybrid is more plausible than the default-interventionist or parallel-competitive framework. We define nudge plus, set out what reflection could entail, provide examples, outline causal mechanisms, and draw testable implications.
Original languageEnglish
Pages (from-to)69-84
Number of pages16
JournalBehavioural Public Policy
Volume8
Issue number1
Early online date16 Apr 2021
DOIs
Publication statusPublished - Jan 2024

Funding

We thank other members of the project team (Susana Mourato and Matteo Galizzi). We are grateful to the LSE for its support. We also thank those who commented on an earlier draft of this article: Manu Savani, Sarah Cotterill, Anomitro Chatterjee, and Dario Krpan. We thank the Centre for European Studies at Sciences Po, Paris, for a seminar on November 26, 2019, where we presented the article, and, in particular, Charlotte Halperin, for discussant comments. We are grateful to Till Grune-Yanoff for participating in an informal seminar on nudge plus and boost that took place at the LSE on November 28, 2019 and for his comments on our article.

FundersFunder number
LSE
Till Grune-Yanoff

    Keywords

    • nudge
    • nudge plus
    • think
    • dual process theory

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