Offerings That are “Ever-in-the-Making”: How Digital Ventures Continuously Develop Their Products After Launch

Julian Lehmann; Jan Recker

doi:10.1007/s12599-021-00730-y

Offerings That are “Ever-in-the-Making”: How Digital Ventures Continuously Develop Their Products After Launch

Julian Lehmann, Jan Recker^*

^*Corresponding author for this work

Knowledge, Information and Innovation

Research output: Contribution to Journal › Article › Academic › peer-review

Abstract

Digital ventures are entrepreneurial young firms that introduce new digital artifacts that are “ever-incomplete” and “perpetually-in-the-making” onto the market. The study examines how six digital ventures continued to develop their digital market offerings post launch. Three key designing mechanisms are identified that explain continuous post-launch product development in digital ventures: deploying complementary digital objects, architectural amplification, and porting. The study discusses how these mechanisms advance our understanding of how digital technologies change entrepreneurial processes and outcomes.

Original language	English
Pages (from-to)	69–89
Journal	Business and Information Systems Engineering
Volume	64
Issue number	1
DOIs	https://doi.org/10.1007/s12599-021-00730-y
Publication status	Published - 2022

Bibliographical note

Publisher Copyright:
© 2021, The Author(s).

Funding

Funders	Funder number
Universität Hamburg

Keywords

Case study
Digital artifacts
Digital entrepreneurship
Digital innovation
Late-stage entrepreneurship
Product development

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10.1007/s12599-021-00730-y

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title = "Offerings That are “Ever-in-the-Making”: How Digital Ventures Continuously Develop Their Products After Launch",

abstract = "Digital ventures are entrepreneurial young firms that introduce new digital artifacts that are “ever-incomplete” and “perpetually-in-the-making” onto the market. The study examines how six digital ventures continued to develop their digital market offerings post launch. Three key designing mechanisms are identified that explain continuous post-launch product development in digital ventures: deploying complementary digital objects, architectural amplification, and porting. The study discusses how these mechanisms advance our understanding of how digital technologies change entrepreneurial processes and outcomes.",

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AB - Digital ventures are entrepreneurial young firms that introduce new digital artifacts that are “ever-incomplete” and “perpetually-in-the-making” onto the market. The study examines how six digital ventures continued to develop their digital market offerings post launch. Three key designing mechanisms are identified that explain continuous post-launch product development in digital ventures: deploying complementary digital objects, architectural amplification, and porting. The study discusses how these mechanisms advance our understanding of how digital technologies change entrepreneurial processes and outcomes.

KW - Case study

KW - Digital artifacts

KW - Digital entrepreneurship

KW - Digital innovation

KW - Late-stage entrepreneurship

KW - Product development

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Offerings That are “Ever-in-the-Making”: How Digital Ventures Continuously Develop Their Products After Launch

Abstract

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