On subtle themes and blatant features: The effect of imitation-type on evaluation and choice of copycats

Research output: Chapter in Book / Report / Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Advances in Consumer Research
Editors	M.C. Campbell, J.J. Inmar, R. Pieters
Pages	439-440
Volume	37
Publication status	Published - 2010

Access to Document

@inproceedings{658f3fda0ffd4197b7e04813a87e7b4d,

title = "On subtle themes and blatant features: The effect of imitation-type on evaluation and choice of copycats",

author = "\{Van Horen\}, Femke and R. Pieters",

year = "2010",

language = "English",

volume = "37",

pages = "439--440",

editor = "M.C. Campbell and J.J. Inmar and R. Pieters",

booktitle = "Advances in Consumer Research",

}