On the strategic role of marketing within the firm

Research output: Chapter in Book / Report / Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationLiber Amicorum in honor of Peter S.H. Leeflang
EditorsJ.E. Wieringa, P.C. Verhoef, J.C. Hoekstra
Place of PublicationGroningen
PublisherRUG
Pages41--52
ISBN (Print)9789036750493
Publication statusPublished - 2011

Cite this

Frambach, R. T. (2011). On the strategic role of marketing within the firm. In J. E. Wieringa, P. C. Verhoef, & J. C. Hoekstra (Eds.), Liber Amicorum in honor of Peter S.H. Leeflang (pp. 41--52). Groningen: RUG.
Frambach, R.T. / On the strategic role of marketing within the firm. Liber Amicorum in honor of Peter S.H. Leeflang. editor / J.E. Wieringa ; P.C. Verhoef ; J.C. Hoekstra. Groningen : RUG, 2011. pp. 41--52
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Frambach, RT 2011, On the strategic role of marketing within the firm. in JE Wieringa, PC Verhoef & JC Hoekstra (eds), Liber Amicorum in honor of Peter S.H. Leeflang. RUG, Groningen, pp. 41--52.

On the strategic role of marketing within the firm. / Frambach, R.T.

Liber Amicorum in honor of Peter S.H. Leeflang. ed. / J.E. Wieringa; P.C. Verhoef; J.C. Hoekstra. Groningen : RUG, 2011. p. 41--52.

Research output: Chapter in Book / Report / Conference proceedingChapterAcademic

TY - CHAP

T1 - On the strategic role of marketing within the firm

AU - Frambach, R.T.

PY - 2011

Y1 - 2011

M3 - Chapter

SN - 9789036750493

SP - 41

EP - 52

BT - Liber Amicorum in honor of Peter S.H. Leeflang

A2 - Wieringa, J.E.

A2 - Verhoef, P.C.

A2 - Hoekstra, J.C.

PB - RUG

CY - Groningen

ER -

Frambach RT. On the strategic role of marketing within the firm. In Wieringa JE, Verhoef PC, Hoekstra JC, editors, Liber Amicorum in honor of Peter S.H. Leeflang. Groningen: RUG. 2011. p. 41--52