On the strategic role of marketing within the firm

Research output: Chapter in Book / Report / Conference proceedingChapterAcademic

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Original languageEnglish
Title of host publicationLiber Amicorum in honor of Peter S.H. Leeflang
EditorsJ.E. Wieringa, P.C. Verhoef, J.C. Hoekstra
Place of PublicationGroningen
PublisherRUG
Pages41--52
ISBN (Print)9789036750493
Publication statusPublished - 2011

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