On the strategic role of marketing within the firm

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Original language	English
Title of host publication	Liber Amicorum in honor of Peter S.H. Leeflang
Editors	J.E. Wieringa, P.C. Verhoef, J.C. Hoekstra
Place of Publication	Groningen
Publisher	RUG
Pages	41--52
ISBN (Print)	9789036750493
Publication status	Published - 2011

Access to Document

@inbook{66657f8c69a24100b5550f5a559a8b50,

title = "On the strategic role of marketing within the firm",

author = "R.T. Frambach",

year = "2011",

language = "English",

isbn = "9789036750493",

pages = "41----52",

editor = "J.E. Wieringa and P.C. Verhoef and J.C. Hoekstra",

booktitle = "Liber Amicorum in honor of Peter S.H. Leeflang",

publisher = "RUG",

}