The trend for greater openness in strategy-making processes invites participation of actors traditionally considered to be non-strategists. However, lack of experience in strategic conversation may provide non-strategists with novel or distinct interpretations of strategically relevant topics and concepts. In this study we investigate the content of an online strategy community instigated within a large telecommunication firm. By focusing on the first order discourse of participants of strategy platform and triangulating it with their diverse backgrounds and broader organizational discourse, we aim to uncover dynamics of discursive sense-making among organizational actors beyond those who traditionally considered to be a strategist.
|Publication status||Published - 21 Sep 2021|
|Event||Strategic Management Society : Virtual Totonto - Totonto , Canada|
Duration: 18 Sep 2021 → 22 Oct 2021
Conference number: 41st Annual Conference
|Conference||Strategic Management Society|
|Period||18/09/21 → 22/10/21|
- identuty work, non-strategists, open strategy