One word of the time: Identity work of non-strategists in open strategy community

A. Plotnikova*, C. Brielmeier, Martin Friesl

*Corresponding author for this work

Research output: Contribution to ConferenceAbstractAcademic

Abstract

The trend for greater openness in strategy-making processes invites participation of actors traditionally considered to be non-strategists. However, lack of experience in strategic conversation may provide non-strategists with novel or distinct interpretations of strategically relevant topics and concepts. In this study we investigate the content of an online strategy community instigated within a large telecommunication firm. By focusing on the first order discourse of participants of strategy platform and triangulating it with their diverse backgrounds and broader organizational discourse, we aim to uncover dynamics of discursive sense-making among organizational actors beyond those who traditionally considered to be a strategist.
Original languageEnglish
Publication statusPublished - 21 Sep 2021
EventStrategic Management Society : Virtual Totonto - Totonto , Canada
Duration: 18 Sep 202122 Oct 2021
Conference number: 41st Annual Conference
https://strategicmanagement.net/virtual-toronto/overview/overview

Conference

ConferenceStrategic Management Society
Country/TerritoryCanada
CityTotonto
Period18/09/2122/10/21
Internet address

Keywords

  • identuty work, non-strategists, open strategy

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