Openness in metaphorical and straightforward advertisements: Appreciation effects

L. Lagerwerf, A. Meijers

Research output: Contribution to JournalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)19-30
Number of pages12
JournalJournal of Advertising
Volume37
Issue number2
DOIs
Publication statusPublished - 2008

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