Openness in metaphorical and straightforward advertisements: Appreciation effects

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@article{33c982b4289a4f8bb05ba4422a1c31fe,

title = "Openness in metaphorical and straightforward advertisements: Appreciation effects",

author = "L. Lagerwerf and A. Meijers",

year = "2008",

doi = "10.2753/JOA0091-3367370202",

language = "English",

volume = "37",

pages = "19--30",

journal = "Journal of Advertising",

issn = "0091-3367",

publisher = "M.E. Sharpe Inc.",

number = "2",

}

TY - JOUR

T1 - Openness in metaphorical and straightforward advertisements: Appreciation effects

AU - Lagerwerf, L.

AU - Meijers, A.

PY - 2008

Y1 - 2008

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U2 - 10.2753/JOA0091-3367370202

DO - 10.2753/JOA0091-3367370202

M3 - Article

SN - 0091-3367

VL - 37

SP - 19

EP - 30

JO - Journal of Advertising

JF - Journal of Advertising

IS - 2

ER -