Optimal distinctiveness across revenue models: Performance effects of differentiation of paid and free products in a mobile app market

Joey van Angeren, G. Vroom, B.T. McCann, K.S. Podoynitsyna, F. Langerak

Research output: Contribution to JournalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)2066-2100
JournalStrategic Management Journal
Volume43
Issue number10
Early online date1 Mar 2022
DOIs
Publication statusPublished - Oct 2022

Funding

We gratefully acknowledge the helpful comments from Associate Editor Gino Cattani, two anonymous reviewers, and conference and seminar participants at the Academy of Management Annual Meeting and the School of Social and Behavioral Sciences of Tilburg University.

FundersFunder number
School of Social and Behavioral Sciences of Tilburg University

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