Orchestrating the customer journey: Four essays on how to create meaningful customer experiences

A.M. Kranzbühler

Research output: PhD ThesisPhD Thesis - Research VU, graduation VUAcademic

Original languageEnglish
QualificationPhD
Awarding Institution
  • Vrije Universiteit Amsterdam
Supervisors/Advisors
  • Kleijnen, M.H.P., Supervisor
  • Verlegh, Peeter, Supervisor
Award date5 Jul 2018
Publication statusPublished - 2018

Cite this

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title = "Orchestrating the customer journey: Four essays on how to create meaningful customer experiences",
author = "A.M. Kranzb{\"u}hler",
year = "2018",
language = "English",
school = "Vrije Universiteit Amsterdam",

}

Orchestrating the customer journey : Four essays on how to create meaningful customer experiences. / Kranzbühler, A.M.

2018. 252 p.

Research output: PhD ThesisPhD Thesis - Research VU, graduation VUAcademic

TY - THES

T1 - Orchestrating the customer journey

T2 - Four essays on how to create meaningful customer experiences

AU - Kranzbühler, A.M.

PY - 2018

Y1 - 2018

M3 - PhD Thesis - Research VU, graduation VU

ER -