Orchestrating the customer journey: Four essays on how to create meaningful customer experiences

A.M. Kranzbühler

Research output: PhD ThesisPhD-Thesis - Research and graduation internal

542 Downloads (Pure)
Original languageEnglish
QualificationPhD
Awarding Institution
  • Vrije Universiteit Amsterdam
Supervisors/Advisors
  • Kleijnen, MHP, Supervisor
  • Verlegh, Peeter, Supervisor
Award date5 Jul 2018
Publication statusPublished - 2018

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