Original language | English |
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Title of host publication | Business Project Management and Marketing |
Editors | Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger |
Publisher | Springer |
Pages | 127-158 |
Number of pages | 32 |
DOIs | |
Publication status | Published - 2016 |
Publication series
Name | Springer Texts in Business and Economics book series (STBE) |
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