Organizational sponsorship and service co-development: A contingency view on service co-development directiveness of business incubators

Johanna Vanderstraeten*, Arjen van Witteloostuijn, Paul Matthyssens

*Corresponding author for this work

Research output: Contribution to JournalArticleAcademicpeer-review

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Abstract

We address the lack of studies focusing on internal organizational sponsorship mechanisms, while considering environmental influencers and focus on a specific type of organizational sponsorship to do so: Business incubators. We argue that to be able to offer a customized incubatee-strengthening service pack, incubator-incubatee interaction is key, requiring clear-cut and directive service co-development instructions, which is our focal construct. To better understand the functioning of this focal construct, we adopt a contingency approach to examine how the incubator's human capital, and the institutional environment impact the incubator's service co-development directiveness. A quantitative empirical study reveals that both human capital and an entrepreneurially-minded regulative and cognitive institutional environment allow an incubator to be directive, thereby laying a foundation for co-development of customized service offerings. Moreover, the incubator's human capital turns out to further stimulate the positive effects of an entrepreneurially-minded regulative environment. All in all, we find that both internal organizational and external institutional elements are pivotal for first-best implementation of the internal sponsorship mechanism ‘service co-development directiveness’.

Original languageEnglish
Article number102154
Pages (from-to)1-19
Number of pages19
JournalTechnovation
Volume98
Early online date7 Jul 2020
DOIs
Publication statusPublished - Dec 2020

Keywords

  • Business incubator
  • Human capital
  • Incubation mechanism
  • Institutional environment
  • Organizational sponsorship
  • Service co-development

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