Out-of-Category Brand Imitation: Product Categorization Determines Copycat Evaluation

Femke Van Horen, Rik Pieters

Research output: Contribution to JournalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)816-832
JournalJournal of Consumer Research
Volume44
Issue number4
DOIs
Publication statusPublished - 2017

Cite this

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title = "Out-of-Category Brand Imitation: Product Categorization Determines Copycat Evaluation",
author = "{Van Horen}, Femke and Rik Pieters",
year = "2017",
doi = "10.1093/jcr/ucx065",
language = "English",
volume = "44",
pages = "816--832",
journal = "Journal of Consumer Research",
issn = "0093-5301",
publisher = "University of Chicago",
number = "4",

}

Out-of-Category Brand Imitation: Product Categorization Determines Copycat Evaluation. / Van Horen, Femke; Pieters, Rik.

In: Journal of Consumer Research, Vol. 44, No. 4, 2017, p. 816-832.

Research output: Contribution to JournalArticleAcademicpeer-review

TY - JOUR

T1 - Out-of-Category Brand Imitation: Product Categorization Determines Copycat Evaluation

AU - Van Horen, Femke

AU - Pieters, Rik

PY - 2017

Y1 - 2017

U2 - 10.1093/jcr/ucx065

DO - 10.1093/jcr/ucx065

M3 - Article

VL - 44

SP - 816

EP - 832

JO - Journal of Consumer Research

JF - Journal of Consumer Research

SN - 0093-5301

IS - 4

ER -