Outlier robust analysis of long-run marketing effects for weekly scanning data

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@article{d96e4b9add744ee6b23e20acee541d09,

title = "Outlier robust analysis of long-run marketing effects for weekly scanning data",

author = "P.H. Frances and \{Prof. Kloek\}, T. and A. Lucas",

year = "1998",

doi = "10.1016/S0304-4076(98)00065-7",

language = "English",

volume = "89",

pages = "293--315",

journal = "Journal of Econometrics",

issn = "0304-4076",

publisher = "Elsevier B.V.",

number = "1-2",

}