In recent years, substructural approaches to paradoxes have become quite popular. But whatever restrictions on structural rules we may want to enforce, it is highly desirable that such restrictions be accompanied by independent philosophical motivation, not directly related to paradoxes. Indeed, while these recent developments have shed new light on a number of issues pertaining to paradoxes, it seems that we now have even more open questions than before, in particular two very pressing ones: what (independent) motivations do we have (if any) for restrictions on structural rules, and what to make of the plurality of new logics emerging from these restrictions, i.e. how to ‘choose’ among the different options. In this paper, we address these two questions from the perspective of a dialogical conception of logic that we've been advocating in recent years. We will argue that dialogical interpretations of structural rules, that is, as rules determining specific properties of the dialogues in question, provide a conveniently neutral framework to adjudicate between the different substructural proposals that have been made in the literature on paradoxes.