Paradoxical side effects of green advertising: how purchasing green products may instigate licensing effects for consumers with a weak environmental identity

Marijn H.C. Meijers*, Marret K. Noordewier, Peeter W.J. Verlegh, Winne Willems, Edith G. Smit

*Corresponding author for this work

Research output: Contribution to JournalArticleAcademicpeer-review

Fingerprint Dive into the research topics of 'Paradoxical side effects of green advertising: how purchasing green products may instigate licensing effects for consumers with a weak environmental identity'. Together they form a unique fingerprint.

Business & Economics

Engineering & Materials Science

Social Sciences