Personal branding: Self-presentation in contemporary careers

S. Gorbatov

Research output: PhD ThesisPhD Thesis - Research VU, graduation VU

520 Downloads (Pure)
Original languageEnglish
QualificationPhD
Awarding Institution
  • Vrije Universiteit Amsterdam
Supervisors/Advisors
  • Khapova, S.N., Supervisor
  • Lysova, E.I., Co-supervisor, External person
  • Oostrom, Janneke, Co-supervisor
Award date9 Dec 2019
Print ISBNs9789036105811
Publication statusPublished - 2019

Keywords

  • personal brand
  • personal branding
  • personal brand equity
  • self-presentation
  • career

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