Personal branding: Self-presentation in contemporary careers

S. Gorbatov

Research output: PhD ThesisPhD Thesis - Research VU, graduation VUAcademic

Original languageEnglish
QualificationPhD
Awarding Institution
  • Vrije Universiteit Amsterdam
Supervisors/Advisors
  • Khapova, S.N., Supervisor
  • Lysova, E.I., Co-supervisor, External person
  • Oostrom, Janneke, Co-supervisor
Award date9 Dec 2019
Print ISBNs9789036105811
Publication statusPublished - 2019

Keywords

  • personal brand
  • personal branding
  • personal brand equity
  • self-presentation
  • career

Cite this

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title = "Personal branding: Self-presentation in contemporary careers",
keywords = "personal brand, personal branding, personal brand equity, self-presentation, career",
author = "S. Gorbatov",
year = "2019",
language = "English",
isbn = "9789036105811",
series = "ABRI dissertation series",
school = "Vrije Universiteit Amsterdam",

}

Gorbatov, S 2019, 'Personal branding: Self-presentation in contemporary careers', PhD, Vrije Universiteit Amsterdam.

Personal branding : Self-presentation in contemporary careers. / Gorbatov, S.

2019. 279 p.

Research output: PhD ThesisPhD Thesis - Research VU, graduation VUAcademic

TY - THES

T1 - Personal branding

T2 - Self-presentation in contemporary careers

AU - Gorbatov, S.

PY - 2019

Y1 - 2019

KW - personal brand

KW - personal branding

KW - personal brand equity

KW - self-presentation

KW - career

M3 - PhD Thesis - Research VU, graduation VU

SN - 9789036105811

T3 - ABRI dissertation series

ER -

Gorbatov S. Personal branding: Self-presentation in contemporary careers. 2019. 279 p. (ABRI dissertation series).