Personalisation and customization. A strategic leverage to sustain e-trading market share

S.C.A. Peters, J. Liu, S. Fischer

    Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

    Original languageEnglish
    Title of host publicationProceedings International Conference on Enterprise Information Systems
    Editors Filipe, J.
    Place of PublicationMiami, USA
    PublisherINSTICC
    Publication statusPublished - 2005
    Event7th International Conference on Enterprise Information Systems - Miami, USA
    Duration: 24 May 200528 May 2005

    Conference

    Conference7th International Conference on Enterprise Information Systems
    Period24/05/0528/05/05

    Cite this