Personalisation and customization. A strategic leverage to sustain e-trading market share

S.C.A. Peters, J. Liu, S. Fischer

Research output: Chapter in Book / Report / Conference proceeding › Conference contribution › Academic

Original language	English
Title of host publication	Proceedings International Conference on Enterprise Information Systems
Editors	Filipe, J.
Place of Publication	Miami, USA
Publisher	INSTICC
Publication status	Published - 2005
Event	7th International Conference on Enterprise Information Systems - Miami, USA Duration: 24 May 2005 → 28 May 2005

Conference	7th International Conference on Enterprise Information Systems
Period	24/05/05 → 28/05/05

Persistent URL (handle)

@inproceedings{2d146748bebd4952a1fb1b38f2149d29,

title = "Personalisation and customization. A strategic leverage to sustain e-trading market share",

author = "S.C.A. Peters and J. Liu and S. Fischer",

year = "2005",

language = "English",

editor = "{Filipe, J.}",

booktitle = "Proceedings International Conference on Enterprise Information Systems",

publisher = "INSTICC",

note = "7th International Conference on Enterprise Information Systems ; Conference date: 24-05-2005 Through 28-05-2005",

}

TY - GEN

T1 - Personalisation and customization. A strategic leverage to sustain e-trading market share

AU - Peters, S.C.A.

AU - Liu, J.

AU - Fischer, S.

PY - 2005

Y1 - 2005

M3 - Conference contribution

BT - Proceedings International Conference on Enterprise Information Systems

A2 - Filipe, J., null

PB - INSTICC

CY - Miami, USA

T2 - 7th International Conference on Enterprise Information Systems

Y2 - 24 May 2005 through 28 May 2005

ER -