TY - JOUR
T1 - Platforms as Distinctive Realms and the Role of Discretionary Power
T2 - A Cross-Platform Assessment of Citizen Engagement with Dutch Municipalities on Twitter, Facebook, LinkedIn, and Instagram
AU - Faber, Bram
PY - 2022
Y1 - 2022
N2 - Cross-platform government social network studies have focused on the messages that are being sent, and less on community responses the content generates. Moreover, little attention has been paid to possible contextual drivers of online citizen engagement. This article assesses 505 social media posts made by a sample of Dutch municipalities across four different platforms (Twitter, Facebook, LinkedIn, Instagram), their policy area, and the level of engagement they have fostered. The findings support the proposition of policy discretion as contextual driver of online citizen engagement: when municipalities can exert more discretionary power in a policy area, citizens could feel empowered to engage, as they could personally persuade decision makers. Moreover, although Facebook fostered the highest levels of engagement, the platforms show a multifaceted picture with respect to engagement levels and policy area. This suggests that local governments should treat platforms as distinctive realms, requiring a holistic approach to online citizen engagement.
AB - Cross-platform government social network studies have focused on the messages that are being sent, and less on community responses the content generates. Moreover, little attention has been paid to possible contextual drivers of online citizen engagement. This article assesses 505 social media posts made by a sample of Dutch municipalities across four different platforms (Twitter, Facebook, LinkedIn, Instagram), their policy area, and the level of engagement they have fostered. The findings support the proposition of policy discretion as contextual driver of online citizen engagement: when municipalities can exert more discretionary power in a policy area, citizens could feel empowered to engage, as they could personally persuade decision makers. Moreover, although Facebook fostered the highest levels of engagement, the platforms show a multifaceted picture with respect to engagement levels and policy area. This suggests that local governments should treat platforms as distinctive realms, requiring a holistic approach to online citizen engagement.
U2 - 10.1080/03003930.2021.2007081
DO - 10.1080/03003930.2021.2007081
M3 - Article
SN - 0300-3930
VL - 48
SP - 973
EP - 994
JO - Local Government Studies
JF - Local Government Studies
IS - 5
ER -