Positive effects and dark sides of ultrathin models in printed advertisements

K. Andersen, L.J. Paas, G.M. Zinkhan

Research output: Chapter in Book / Report / Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Proceedings of the 8th International Conference on Research in Advertising (ICORIA)
Place of Publication	Klagenfurt
Publisher	Alpen-Adria University
Publication status	Published - 2009
Event	8th International Conference on Research in Advertising (ICORIA) - Klagenfurt Duration: 25 Jun 2009 → 27 Jun 2009

Conference	8th International Conference on Research in Advertising (ICORIA)
Period	25/06/09 → 27/06/09

Handle.net

@inproceedings{1d58b784049541b599462fba4000d324,

title = "Positive effects and dark sides of ultrathin models in printed advertisements",

author = "K. Andersen and L.J. Paas and G.M. Zinkhan",

year = "2009",

language = "English",

booktitle = "Proceedings of the 8th International Conference on Research in Advertising (ICORIA)",

publisher = "Alpen-Adria University",

note = "8th International Conference on Research in Advertising (ICORIA) ; Conference date: 25-06-2009 Through 27-06-2009",

}

Proceedings of the 8th International Conference on Research in Advertising (ICORIA). Klagenfurt : Alpen-Adria University, 2009.

Research output: Chapter in Book / Report / Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - Positive effects and dark sides of ultrathin models in printed advertisements

AU - Andersen, K.

AU - Paas, L.J.

AU - Zinkhan, G.M.

PY - 2009

Y1 - 2009

M3 - Conference contribution

BT - Proceedings of the 8th International Conference on Research in Advertising (ICORIA)

PB - Alpen-Adria University

CY - Klagenfurt

T2 - 8th International Conference on Research in Advertising (ICORIA)

Y2 - 25 June 2009 through 27 June 2009

ER -