Predicting popularity of mass market films using the tenets of disposition theory

M Grizzard, R Lewis, A. Lee, A.L. Eden

Research output: Contribution to JournalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)48-60
Number of pages12
JournalInternational Journal of Arts and Technology
Volume4
DOIs
Publication statusPublished - 2011

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