Price and Match-Value Advertising with Directed Consumer Search

M.A. Haan, J.L. Moraga Gonzalez, V. Petrikaite

Research output: Working paper / Preprint › Working paper › Professional

Name	SOM Research Reports
No.	15012-EEF

Access to Document

@techreport{a9b1d9d3aa564b54bb886f8277951f88,

title = "Price and Match-Value Advertising with Directed Consumer Search",

author = "M.A. Haan and {Moraga Gonzalez}, J.L. and V. Petrikaite",

year = "2015",

language = "English",

series = "SOM Research Reports",

publisher = "University of Groningen",

number = "15012-EEF",

type = "WorkingPaper",

institution = "University of Groningen",

}