Price and Match-Value Advertising with Directed Consumer Search

M.A. Haan, J.L. Moraga Gonzalez, V. Petrikaite

Research output: Working paperProfessional

Original languageEnglish
Place of PublicationGroningen
PublisherUniversity of Groningen
Number of pages46
Publication statusPublished - 2015

Publication series

NameSOM Research Reports
No.15012-EEF

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