Proceed with Caution: Analzying the Performance of Freemium Business Models in the Apple App Store

J. van Angeren, K.S. Podoynitsyna, Fred Langerak

    Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademicpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the Annual Meeting of the Academy of Management
    Place of PublicationAtlanta
    Publication statusPublished - 2017

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