Psychology: Is it applied enough?

The question "Is psychology applied enough?" can be regarded in two ways. In the first place, it could refer to the distinction "pure versus applied science", and the reproach that modern scientific experimental psychology has little to offer to the practitioner. It is argued that this distinction has lost much of its topicality in modern science, and certainly with respect to psychology. In this sense "applied psychology" is an outmoded notion. Secondly, it could refer to the question whether psychology is utilised enough in dealing with the great many pressing problems in modern society. And it is shown that this question cannot be answered in the affirmative. Too often psychological aspects of problems escape notice and too often potential psychological contributions are neglected in governmental and organisational decision-making, also in cases where such a contribution would prove valuable indeed. A number of reasons for such a neglect are discussed and some ways of improvement are suggested. © 2008 International Association of Applied Psychology.