TY - JOUR
T1 - Quality certification for nonprofits, charitable giving, and donor's trust
T2 - Experimental evidence
AU - Adena, Maja
AU - Alizade, Jeyhun
AU - Bohner, Frauke
AU - Harke, Julian
AU - Mesters, Fabio
PY - 2019/3
Y1 - 2019/3
N2 - In an experiment, we test the impact of quality certificates on donations to a charity. Compared to the control group, participants presented with a quality certificate chose higher donations by around 10% and reported higher trust in the same charity. The choice of donation values over time shows strong persistence such that the difference between the two groups remained even after all participants were informed about the certificate. Since the initially uninformed donors did not adjust their donations upwards to a sufficient extent, we conclude that quality certification is less likely to affect giving by existing donors. Finally, we find no significant negative effect of information about certificate fees.
AB - In an experiment, we test the impact of quality certificates on donations to a charity. Compared to the control group, participants presented with a quality certificate chose higher donations by around 10% and reported higher trust in the same charity. The choice of donation values over time shows strong persistence such that the difference between the two groups remained even after all participants were informed about the certificate. Since the initially uninformed donors did not adjust their donations upwards to a sufficient extent, we conclude that quality certification is less likely to affect giving by existing donors. Finally, we find no significant negative effect of information about certificate fees.
KW - Charitable giving
KW - Experiment
KW - Nonprofit certification
KW - Trust
UR - http://www.scopus.com/inward/record.url?scp=85060286755&partnerID=8YFLogxK
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U2 - 10.1016/j.jebo.2019.01.007
DO - 10.1016/j.jebo.2019.01.007
M3 - Article
AN - SCOPUS:85060286755
SN - 0167-2681
VL - 159
SP - 75
EP - 100
JO - Journal of Economic Behavior and Organization
JF - Journal of Economic Behavior and Organization
ER -