Quality certification for nonprofits, charitable giving, and donor's trust: Experimental evidence

Maja Adena*, Jeyhun Alizade, Frauke Bohner, Julian Harke, Fabio Mesters

*Corresponding author for this work

Research output: Contribution to JournalArticleAcademicpeer-review

Abstract

In an experiment, we test the impact of quality certificates on donations to a charity. Compared to the control group, participants presented with a quality certificate chose higher donations by around 10% and reported higher trust in the same charity. The choice of donation values over time shows strong persistence such that the difference between the two groups remained even after all participants were informed about the certificate. Since the initially uninformed donors did not adjust their donations upwards to a sufficient extent, we conclude that quality certification is less likely to affect giving by existing donors. Finally, we find no significant negative effect of information about certificate fees.

Original languageEnglish
Pages (from-to)75-100
Number of pages26
JournalJournal of Economic Behavior and Organization
Volume159
DOIs
Publication statusPublished - Mar 2019

Keywords

  • Charitable giving
  • Experiment
  • Nonprofit certification
  • Trust

Fingerprint Dive into the research topics of 'Quality certification for nonprofits, charitable giving, and donor's trust: Experimental evidence'. Together they form a unique fingerprint.

  • Cite this