Range and number-of-levels effects in derived and stated measures of attribute importance

PWJ Verlegh, HNJ Schifferstein, DR Wittink

Research output: Contribution to Journal › Article › Academic › peer-review

Keywords

@article{f28aca5df04546fa9a48929193d02adf,

title = "Range and number-of-levels effects in derived and stated measures of attribute importance",

keywords = "attribute importance, context effects, conjoint analysis",

author = "PWJ Verlegh and HNJ Schifferstein and DR Wittink",

year = "2002",

month = feb,

doi = "10.1023/A:1015063125062",

language = "English",

volume = "13",

pages = "41--52",

journal = "Marketing Letters",

issn = "0923-0645",

publisher = "Springer New York",

number = "1",

}

TY - JOUR

T1 - Range and number-of-levels effects in derived and stated measures of attribute importance

AU - Verlegh, PWJ

AU - Schifferstein, HNJ

AU - Wittink, DR

PY - 2002/2

Y1 - 2002/2

KW - attribute importance

KW - context effects

KW - conjoint analysis

U2 - 10.1023/A:1015063125062

DO - 10.1023/A:1015063125062

M3 - Article

SN - 0923-0645

VL - 13

SP - 41

EP - 52

JO - Marketing Letters

JF - Marketing Letters

IS - 1

ER -