Receiver responses to rewarded referrals: the motive inferences framework

Peeter W. J. Verlegh; Gangseog Ryu; Mirjam A. Tuk; Lawrence Feick

doi:10.1007/s11747-013-0327-8

Receiver responses to rewarded referrals: the motive inferences framework

Peeter W. J. Verlegh, Gangseog Ryu, Mirjam A. Tuk, Lawrence Feick

Research output: Contribution to Journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	669-682
Journal	Journal of the Academy of Marketing Science
Volume	41
Issue number	6
DOIs	https://doi.org/10.1007/s11747-013-0327-8
Publication status	Published - Nov 2013

Keywords

Word of Mouth
Referral
Reward Program
Motive Inference
Tie Strength

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10.1007/s11747-013-0327-8

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Cite this

@article{3876a4ac74a94877995be608b4c7e0a5,

title = "Receiver responses to rewarded referrals: the motive inferences framework",

keywords = "Word of Mouth, Referral, Reward Program, Motive Inference, Tie Strength",

author = "Verlegh, {Peeter W. J.} and Gangseog Ryu and Tuk, {Mirjam A.} and Lawrence Feick",

year = "2013",

month = nov,

doi = "10.1007/s11747-013-0327-8",

language = "English",

volume = "41",

pages = "669--682",

journal = "Journal of the Academy of Marketing Science",

issn = "0092-0703",

publisher = "Springer New York",

number = "6",

}

TY - JOUR

T1 - Receiver responses to rewarded referrals: the motive inferences framework

AU - Verlegh, Peeter W. J.

AU - Ryu, Gangseog

AU - Tuk, Mirjam A.

AU - Feick, Lawrence

PY - 2013/11

Y1 - 2013/11

KW - Word of Mouth

KW - Referral

KW - Reward Program

KW - Motive Inference

KW - Tie Strength

U2 - 10.1007/s11747-013-0327-8

DO - 10.1007/s11747-013-0327-8

M3 - Article

SN - 0092-0703

VL - 41

SP - 669

EP - 682

JO - Journal of the Academy of Marketing Science

JF - Journal of the Academy of Marketing Science

IS - 6

ER -