Recommendations for the Sharing Economy: Safeguarding Privacy

G. Ranzini, Nina Kusber, I.E. Vermeulen, Michael Etter

Research output: Working paper / PreprintWorking paperAcademic


his report, ‘Recommendations: Privacy’, forms one element of a European Union Horizon 2020 Research Project on the sharing economy: Ps2Share ‘Participation, Privacy, and Power in the Sharing Economy’. The study is undertaken within the scope of the European Union’s Horizon 2020 research and innovation programme, funded under grant agreement No. 732117 and with the objective (ICT-35) of “Enabling responsible ICT-related research and innovation”. This project aims to foster better awareness of the consequences which the sharing economy has on the way people behave, think, interact, and socialize across Europe. Our overarching objective is to identify key challenges of the sharing economy and improve Europe’s digital services through providing recommendations to Europe’s institutions. We focus on topics of participation, privacy, and power in the sharing economy. The project is comprised of four primary tasks: A series of three reviews of the existing literature on the sharing economy (Andreotti, Anselmi, Eichhorn, Hoffmann, & Micheli, 2017; Newlands, Lutz, & Fieseler, 2017a; Ranzini, Etter, Lutz, & Vermeulen, 2017) an analysis of platforms operating within Europe (Stanoevska-Slabeva, Lenz-Kesekamp, & Suter, 2017; Stanoevska-Slabeva, Lenz-Kesekamp, & Suter, 2018), a series of focus groups among ‘millennials’ within 5 European countries (Ranzini, Newlands, Anselmi, Andreotti, Eichhorn, Etter, Hoffmann, Jürss, & Lutz, 2017), and a representative survey of more than 6000 citizens across 12 European countries (Andreotti, Anselmi, Eichhorn, Hoffmann, Jürss, & Micheli, 2017a; Newlands, Lutz, & Fieseler, 2017b; Ranzini, Etter, & Vermeulen, 2017). This report provides a set of summary recommendations for the various stakeholders of the sharing economy. Recommendations are provided for users (both providers and consumers), sharing economy platforms, educators, and policy makers. Similarly, two additional reports provide recommendations for different stakeholders in terms of participation (Andreotti, Anselmi, Eichhorn, Hoffmann, Jürss, & Micheli, 2018) and power (Newlands, Lutz, & Fieseler, 2018).
Original languageEnglish
Publication statusPublished - 30 Jan 2018


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