Reducing risk in the online sphere: The role of warranties

G. van Noort, P. Kerkhof, B.M. Fennis

Research output: Chapter in Book / Report / Conference proceedingChapterAcademicpeer-review

Original languageEnglish
Title of host publicationAdvertising research: Message, medium, and context
EditorsP. de Pelsmacker, N. Dens
Place of PublicationAntwerpen
PublisherGarant
Pages175-182
Number of pages8
ISBN (Print)9789044123876
Publication statusPublished - 2009

Cite this

van Noort, G., Kerkhof, P., & Fennis, B. M. (2009). Reducing risk in the online sphere: The role of warranties. In P. de Pelsmacker, & N. Dens (Eds.), Advertising research: Message, medium, and context (pp. 175-182). Antwerpen: Garant.
van Noort, G. ; Kerkhof, P. ; Fennis, B.M. / Reducing risk in the online sphere: The role of warranties. Advertising research: Message, medium, and context. editor / P. de Pelsmacker ; N. Dens. Antwerpen : Garant, 2009. pp. 175-182
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van Noort, G, Kerkhof, P & Fennis, BM 2009, Reducing risk in the online sphere: The role of warranties. in P de Pelsmacker & N Dens (eds), Advertising research: Message, medium, and context. Garant, Antwerpen, pp. 175-182.

Reducing risk in the online sphere: The role of warranties. / van Noort, G.; Kerkhof, P.; Fennis, B.M.

Advertising research: Message, medium, and context. ed. / P. de Pelsmacker; N. Dens. Antwerpen : Garant, 2009. p. 175-182.

Research output: Chapter in Book / Report / Conference proceedingChapterAcademicpeer-review

TY - CHAP

T1 - Reducing risk in the online sphere: The role of warranties

AU - van Noort, G.

AU - Kerkhof, P.

AU - Fennis, B.M.

PY - 2009

Y1 - 2009

M3 - Chapter

SN - 9789044123876

SP - 175

EP - 182

BT - Advertising research: Message, medium, and context

A2 - de Pelsmacker, P.

A2 - Dens, N.

PB - Garant

CY - Antwerpen

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van Noort G, Kerkhof P, Fennis BM. Reducing risk in the online sphere: The role of warranties. In de Pelsmacker P, Dens N, editors, Advertising research: Message, medium, and context. Antwerpen: Garant. 2009. p. 175-182