Original language | English |
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Title of host publication | Advertising research: Message, medium, and context |
Editors | P. de Pelsmacker, N. Dens |
Place of Publication | Antwerpen |
Publisher | Garant |
Pages | 175-182 |
Number of pages | 8 |
ISBN (Print) | 9789044123876 |
Publication status | Published - 2009 |
Reducing risk in the online sphere: The role of warranties
G. van Noort, P. Kerkhof, B.M. Fennis
Research output: Chapter in Book / Report / Conference proceeding › Chapter › Academic › peer-review