Reducing risk in the online sphere: The role of warranties

G. van Noort, P. Kerkhof, B.M. Fennis

Research output: Chapter in Book / Report / Conference proceedingChapterAcademicpeer-review

Original languageEnglish
Title of host publicationAdvertising research: Message, medium, and context
EditorsP. de Pelsmacker, N. Dens
Place of PublicationAntwerpen
PublisherGarant
Pages175-182
Number of pages8
ISBN (Print)9789044123876
Publication statusPublished - 2009

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