Refining RFM-variables through Mokken scale analysis for the purpose of optimal prospect selection: Application to ownership patterns of financial products

L.J. Paas

Research output: Contribution to JournalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)275-294
JournalJournal of Market-Focused Management
Volume3
Issue number3-4
DOIs
Publication statusPublished - 1999

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