Refining RFM-variables through Mokken scale analysis for the purpose of optimal prospect selection: Application to ownership patterns of financial products

L.J. Paas

doi:10.1023/A:1009851006779

Refining RFM-variables through Mokken scale analysis for the purpose of optimal prospect selection: Application to ownership patterns of financial products

L.J. Paas

Marketing

Research output: Contribution to Journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	275-294
Journal	Journal of Market-Focused Management
Volume	3
Issue number	3-4
DOIs	https://doi.org/10.1023/A:1009851006779
Publication status	Published - 1999

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10.1023/A:1009851006779

Cite this

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title = "Refining RFM-variables through Mokken scale analysis for the purpose of optimal prospect selection: Application to ownership patterns of financial products",

author = "L.J. Paas",

year = "1999",

doi = "10.1023/A:1009851006779",

language = "English",

volume = "3",

pages = "275--294",

journal = "Journal of Market-Focused Management",

issn = "1382-3019",

publisher = "Springer Verlag",

number = "3-4",

}

TY - JOUR

T1 - Refining RFM-variables through Mokken scale analysis for the purpose of optimal prospect selection: Application to ownership patterns of financial products

AU - Paas, L.J.

PY - 1999

Y1 - 1999

U2 - 10.1023/A:1009851006779

DO - 10.1023/A:1009851006779

M3 - Article

VL - 3

SP - 275

EP - 294

JO - Journal of Market-Focused Management

JF - Journal of Market-Focused Management

SN - 1382-3019

IS - 3-4

ER -