Original language | English |
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Pages (from-to) | 275-294 |
Journal | Journal of Market-Focused Management |
Volume | 3 |
Issue number | 3-4 |
DOIs | |
Publication status | Published - 1999 |
Refining RFM-variables through Mokken scale analysis for the purpose of optimal prospect selection: Application to ownership patterns of financial products
L.J. Paas
Research output: Contribution to Journal › Article › Academic › peer-review