Relational considerations in the use of influence tactics.

B.M. van Knippenberg, D. van Knippenberg, E. Blaauw, R. Vermunt

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It is proposed that the existing relationship between the influencing agent and the target of
influence plays a central role in the choice of using hard and soft influence tactics. In a
field study, 3 key aspects of the relation between agent and target were examined. and the
results generally supported our hypotheses. First, the more unfairly people felt they were
treated, the more often they wielded influence, especially using harder influence tactics.
Second. the better the influencing agent liked the target. the relatively less often he or she
used hard tactics. Finally, the more the influencing agent felt dependent upon the target,
the fewer influence tactics, both hard and soft, were used. The discussion focuses on both
the practical and theoretical implications of these findings.
Original languageEnglish
Pages (from-to)806-819
Number of pages14
JournalJournal of Applied Social Psychology
Issue number4
Publication statusPublished - 1999


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