Reliable metaphor analysis in organizational research: towards a dual dynamic approach

J.W.G.J.F. Wittink

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    Abstract

    This paper is on metaphor in organizational research. First, we present a framework, proposed by Cornelissen et al. (2008), for organizing literature on metaphor and organization research. We argue that metaphors play a crucial role in conceptualizing and abstract concepts like ‘knowledge’ and ‘organization’. Second, we focus on metaphor from a linguistic point of view. We discuss the opportunities that arise from using the latest linguistic insights in identifying metaphor in discourse. Then, we come up with a research approach, based on the framework and the insights on metaphor from the field of linguistics. We propose that research on metaphor in organizational management should be based on a dual, dynamic approach, both projecting (deductive) and elicitating (inductive) metaphor.
    Original languageEnglish
    Title of host publicationOLKC 2011 - Making Waves
    Pages1-18
    Publication statusPublished - 2011
    EventOrganisational Learning, Knowledge and Capacities 2011 - Making Waves, te Hull -
    Duration: 12 Apr 201114 Apr 2011

    Conference

    ConferenceOrganisational Learning, Knowledge and Capacities 2011 - Making Waves, te Hull
    Period12/04/1114/04/11

    Bibliographical note

    De status van de conference proceedings is mij onduidelijk.

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