Repeated exposure to narrative entertainment and the salience of moral intuitions

A.L. Eden, R. Tamborini, M. Grizzard, R. Lewis, R. Weber, S. Prabhu

Research output: Contribution to JournalArticleAcademicpeer-review

Abstract

R. Tamborini (2011, 2012) recently proposed the model of intuitive morality and exemplars (MIME), which combines theoretical developments in moral psychology with media theory to predict the influence of media exposure on morality. To test predictions from this model, a quasi-experimental study conducted over 8weeks exposed selected participants to an online soap opera. Participants' moral intuitions were measured pre-exposure and postexposure. Consistent with predictions, results showed that repeated exposure to morally relevant media content is capable of influencing the salience of moral intuitions. The findings are consistent with the model's description of underlying mechanisms explicating the manner in which entertainment can influence moral judgments, and demonstrate the value of understanding the relationship between exposure to entertainment and moral judgment processes. © 2014 International Communication Association.
Original languageEnglish
Pages (from-to)501-520
JournalJournal of Communication
Volume64
Issue number3
DOIs
Publication statusPublished - 2014

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intuition
entertainment
moral judgement
narrative
morality
soap opera
international communication
media theory
Soaps (detergents)
psychology
Communication
Entertainment
Moral Intuitions
Morality
Prediction
Moral Judgment

Cite this

Eden, A. L., Tamborini, R., Grizzard, M., Lewis, R., Weber, R., & Prabhu, S. (2014). Repeated exposure to narrative entertainment and the salience of moral intuitions. Journal of Communication, 64(3), 501-520. https://doi.org/10.1111/jcom.12098
Eden, A.L. ; Tamborini, R. ; Grizzard, M. ; Lewis, R. ; Weber, R. ; Prabhu, S. / Repeated exposure to narrative entertainment and the salience of moral intuitions. In: Journal of Communication. 2014 ; Vol. 64, No. 3. pp. 501-520.
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Eden, AL, Tamborini, R, Grizzard, M, Lewis, R, Weber, R & Prabhu, S 2014, 'Repeated exposure to narrative entertainment and the salience of moral intuitions' Journal of Communication, vol. 64, no. 3, pp. 501-520. https://doi.org/10.1111/jcom.12098

Repeated exposure to narrative entertainment and the salience of moral intuitions. / Eden, A.L.; Tamborini, R.; Grizzard, M.; Lewis, R.; Weber, R.; Prabhu, S.

In: Journal of Communication, Vol. 64, No. 3, 2014, p. 501-520.

Research output: Contribution to JournalArticleAcademicpeer-review

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AU - Prabhu, S.

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