La investigación sobre la atención durante el consumo de televisión: Avances actuales y retos futuros

Translated title of the contribution: Research on viewers' attention while watching television: Latest developments and future challenges

Miguel Barreda Ángeles*

*Corresponding author for this work

Research output: Contribution to JournalArticleAcademicpeer-review

Abstract

This article reviews how the study of attention to television has been addressed, the theoretical models applied, and the main developments to date. The key challenges for research on this topic are also outlined, both from the perspective of the expansion and improvement of the theoretical models available today, as well as from the point of view of their industrial application, specifically in the field of neuromarketing.

Translated title of the contributionResearch on viewers' attention while watching television: Latest developments and future challenges
Original languageSpanish
Pages (from-to)571-580
Number of pages10
JournalHistoria y Comunicacion Social
Volume18
Issue numberSPEC. ISSUE OCTOB
DOIs
Publication statusPublished - 1 Dec 2013
Externally publishedYes

Keywords

  • Attention
  • Information processing
  • Neuromarketing
  • Television

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