Response-based segmentation using finite mixture partial least squares

C. Ringle, M. Sartstedt, E.A. Mooi

Research output: Contribution to JournalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)18-49
JournalAnnals of Information Systems
Volume8
Issue number1
DOIs
Publication statusPublished - 2008

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