Response Style in rating Scales in EU Countries

H. van Herk, Y.H. Poortinga

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publicationRethinking European Marketing, Proceedings from the 30th EMAC Conference
EditorsE. Brevik, A.W. Falkenberg, K. Gronhaug
Place of PublicationBergen, Noorwegen
PublisherNorges Handelshoyskole
Pages34
Number of pages1
Publication statusPublished - 2001
Event30th EMAC Conference - Bergen, Noorwegen
Duration: 1 Jan 20011 Jan 2001

Conference

Conference30th EMAC Conference
Period1/01/011/01/01

Cite this

van Herk, H., & Poortinga, Y. H. (2001). Response Style in rating Scales in EU Countries. In E. Brevik, A. W. Falkenberg, & K. Gronhaug (Eds.), Rethinking European Marketing, Proceedings from the 30th EMAC Conference (pp. 34). Bergen, Noorwegen: Norges Handelshoyskole.