Original language | English |
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Pages (from-to) | 38-47 |
Journal | Journal of Consumer Psychology |
Volume | 19 |
Issue number | 1 |
DOIs | |
Publication status | Published - 2009 |
Sales and sincerity: The role of relational framing in word-of-mouth marketing
Mirjam A. Tuk, Peeter W. J. Verlegh, Ale Smidts, Daniel H. J. Wigboldus
Research output: Contribution to Journal › Article › Academic › peer-review