Sales and sincerity: The role of relational framing in word-of-mouth marketing

Mirjam A. Tuk, Peeter W. J. Verlegh, Ale Smidts, Daniel H. J. Wigboldus

Research output: Contribution to JournalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)38-47
JournalJournal of Consumer Psychology
Volume19
Issue number1
DOIs
Publication statusPublished - 2009

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