Sales and sincerity: The role of relational framing in word-of-mouth marketing

Mirjam A. Tuk, Peeter W. J. Verlegh, Ale Smidts, Daniel H. J. Wigboldus

Research output: Contribution to Journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	38-47
Journal	Journal of Consumer Psychology
Volume	19
Issue number	1
DOIs	https://doi.org/10.1016/j.jcps.2008.12.007
Publication status	Published - 2009

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title = "Sales and sincerity: The role of relational framing in word-of-mouth marketing",

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AU - Wigboldus, Daniel H. J.

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