Abstract
Studying the intricacies of satire consumption across countries is essential for improving our understanding of satire's influence on audiences worldwide. This study therefore investigates satire consumption from the perspective of media globalization. We conducted a survey in the Netherlands (N = 1,016) that measured respondents' viewing behaviour of both Dutch and American satire shows as well as their humour preferences, news consumption and political characteristics. The analysis revealed three viewer clusters: (a) satire avoiders, (b) satire mainstreamers (locally oriented viewers) and (c) satire omnivores, who viewed both Dutch and American shows (transnationally oriented viewers). Our findings demonstrated that satire omnivores differ from satire mainstreamers and avoiders in various ways and that omnivores' general affinity for humour most distinguishes their viewer profile.
Original language | English |
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Pages (from-to) | 73-90 |
Number of pages | 18 |
Journal | Tijdschrift voor Communicatiewetenschap |
Volume | 53 |
Issue number | 1 |
Early online date | 1 Jan 2025 |
DOIs | |
Publication status | Published - Jan 2025 |
Bibliographical note
Publisher Copyright:© Britta C. Brugman & Christian Burgers.
Keywords
- humour
- satire
- satirical news
- show consumption
- viewing behaviour