Satire Omnivores: Characteristics of Dutch Viewers of American Satire

Britta C. Brugman, Christian Burgers

Research output: Contribution to JournalArticleAcademicpeer-review

Abstract

Studying the intricacies of satire consumption across countries is essential for improving our understanding of satire's influence on audiences worldwide. This study therefore investigates satire consumption from the perspective of media globalization. We conducted a survey in the Netherlands (N = 1,016) that measured respondents' viewing behaviour of both Dutch and American satire shows as well as their humour preferences, news consumption and political characteristics. The analysis revealed three viewer clusters: (a) satire avoiders, (b) satire mainstreamers (locally oriented viewers) and (c) satire omnivores, who viewed both Dutch and American shows (transnationally oriented viewers). Our findings demonstrated that satire omnivores differ from satire mainstreamers and avoiders in various ways and that omnivores' general affinity for humour most distinguishes their viewer profile.

Original languageEnglish
Pages (from-to)73-90
Number of pages18
JournalTijdschrift voor Communicatiewetenschap
Volume53
Issue number1
Early online date1 Jan 2025
DOIs
Publication statusPublished - Jan 2025

Bibliographical note

Publisher Copyright:
© Britta C. Brugman & Christian Burgers.

Keywords

  • humour
  • satire
  • satirical news
  • show consumption
  • viewing behaviour

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