Saving Our Oceans: Scaling the Impact of Robust Action Through Crowdsourcing

Research output: Contribution to JournalArticleAcademicpeer-review

Abstract

One approach for tackling grand challenges that is gaining traction in recent management literature is robust action: by allowing diverse stakeholders to engage with novel ideas, initiatives can cultivate successful ideas that yield greater impact. However, a potential pitfall of robust action is the length of time it takes to generate momentum. Crowdsourcing, we argue, is a valuable tool that can scale the generation of impact from robust action. We studied an award‐winning environmental sustainability crowdsourcing initiative and found that robust action principles were indeed successful in attracting a diverse stakeholder network to generate novel ideas and develop these into sustainable solutions. Yet we also observed that the momentum and novelty generated was at risk of getting lost as the actors and their roles changed frequently throughout the process. We show the vital importance of robust action principles for connecting ideas and actors across crowdsourcing phases. These observations allow us to make a contribution to extant theory by explaining the micro‐dynamics of scaling robust action's impact over time.
Original languageEnglish
Pages (from-to)1-41
Number of pages41
JournalJournal of Management Studies
DOIs
Publication statusE-pub ahead of print - 30 May 2019

Fingerprint

Momentum
Sustainable development
Crowdsourcing
Scaling

VU Research Profile

  • Science for Sustainability
  • Connected World

Cite this

@article{2fe07358a734477dbba0ee121749a67f,
title = "Saving Our Oceans: Scaling the Impact of Robust Action Through Crowdsourcing",
abstract = "One approach for tackling grand challenges that is gaining traction in recent management literature is robust action: by allowing diverse stakeholders to engage with novel ideas, initiatives can cultivate successful ideas that yield greater impact. However, a potential pitfall of robust action is the length of time it takes to generate momentum. Crowdsourcing, we argue, is a valuable tool that can scale the generation of impact from robust action. We studied an award‐winning environmental sustainability crowdsourcing initiative and found that robust action principles were indeed successful in attracting a diverse stakeholder network to generate novel ideas and develop these into sustainable solutions. Yet we also observed that the momentum and novelty generated was at risk of getting lost as the actors and their roles changed frequently throughout the process. We show the vital importance of robust action principles for connecting ideas and actors across crowdsourcing phases. These observations allow us to make a contribution to extant theory by explaining the micro‐dynamics of scaling robust action's impact over time.",
author = "A.J. Porter and Philipp Tuertscher and Marleen Huysman",
year = "2019",
month = "5",
day = "30",
doi = "10.1111/joms.12515",
language = "English",
pages = "1--41",
journal = "Journal of Management Studies",
issn = "0022-2380",
publisher = "Wiley-Blackwell",

}

Saving Our Oceans: Scaling the Impact of Robust Action Through Crowdsourcing. / Porter, A.J.; Tuertscher, Philipp; Huysman, Marleen.

In: Journal of Management Studies, 30.05.2019, p. 1-41.

Research output: Contribution to JournalArticleAcademicpeer-review

TY - JOUR

T1 - Saving Our Oceans: Scaling the Impact of Robust Action Through Crowdsourcing

AU - Porter, A.J.

AU - Tuertscher, Philipp

AU - Huysman, Marleen

PY - 2019/5/30

Y1 - 2019/5/30

N2 - One approach for tackling grand challenges that is gaining traction in recent management literature is robust action: by allowing diverse stakeholders to engage with novel ideas, initiatives can cultivate successful ideas that yield greater impact. However, a potential pitfall of robust action is the length of time it takes to generate momentum. Crowdsourcing, we argue, is a valuable tool that can scale the generation of impact from robust action. We studied an award‐winning environmental sustainability crowdsourcing initiative and found that robust action principles were indeed successful in attracting a diverse stakeholder network to generate novel ideas and develop these into sustainable solutions. Yet we also observed that the momentum and novelty generated was at risk of getting lost as the actors and their roles changed frequently throughout the process. We show the vital importance of robust action principles for connecting ideas and actors across crowdsourcing phases. These observations allow us to make a contribution to extant theory by explaining the micro‐dynamics of scaling robust action's impact over time.

AB - One approach for tackling grand challenges that is gaining traction in recent management literature is robust action: by allowing diverse stakeholders to engage with novel ideas, initiatives can cultivate successful ideas that yield greater impact. However, a potential pitfall of robust action is the length of time it takes to generate momentum. Crowdsourcing, we argue, is a valuable tool that can scale the generation of impact from robust action. We studied an award‐winning environmental sustainability crowdsourcing initiative and found that robust action principles were indeed successful in attracting a diverse stakeholder network to generate novel ideas and develop these into sustainable solutions. Yet we also observed that the momentum and novelty generated was at risk of getting lost as the actors and their roles changed frequently throughout the process. We show the vital importance of robust action principles for connecting ideas and actors across crowdsourcing phases. These observations allow us to make a contribution to extant theory by explaining the micro‐dynamics of scaling robust action's impact over time.

U2 - 10.1111/joms.12515

DO - 10.1111/joms.12515

M3 - Article

SP - 1

EP - 41

JO - Journal of Management Studies

JF - Journal of Management Studies

SN - 0022-2380

ER -