Self-affirmation and responses to cigarette warning labels: The moderating role of message strength

Meryem Kaynak Malatyalı*, Guido M. Van Koningsbruggen, Ayda Büyükşahin Sunal

*Corresponding author for this work

Research output: Contribution to JournalArticleAcademicpeer-review

2 Downloads (Pure)


The present research investigated whether message strength moderates the effect of self-affirmation on reactions given to cigarette warning labels. Three hundred eighty-four female (Study 1) and 383 male (Study 2) smokers completed a self-affirmation manipulation and then evaluated either strong or weak warning labels in terms of message derogation. Next, they reported their intentions to quit smoking. Only for the male sample, message strength moderated the effect of self-affirmation on message derogation. However, message strength did not have a moderating role on both message derogation and quit intentions for the female sample and on quit intentions for the male sample.

Original languageEnglish
Pages (from-to)1926-1941
Number of pages16
JournalJournal of Health Psychology
Issue number8
Early online date3 May 2021
Publication statusPublished - Jul 2022

Bibliographical note

Funding Information:
The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This work was supported by the Scientific and Technological Research Council of Turkey under Grant number 2214-A.

Publisher Copyright:
© The Author(s) 2021.


  • cigarette warning labels
  • daily smokers
  • message strength
  • self-affirmation
  • smoking


Dive into the research topics of 'Self-affirmation and responses to cigarette warning labels: The moderating role of message strength'. Together they form a unique fingerprint.

Cite this