Self-controlled but not myself: When restraint versus indulgence undermines consumers’ authenticity and decision satisfaction

Michail Kokkoris; Erik Hoelzl; Carlos Alós-Ferrer

Self-controlled but not myself: When restraint versus indulgence undermines consumers’ authenticity and decision satisfaction

Michail Kokkoris
, Erik Hoelzl
, Carlos Alós-Ferrer

Marketing

Research output: Chapter in Book / Report / Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	NA Advances in Consumer Research
Publication status	Published - 2017

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https://www.acrwebsite.org/volumes/1023968/volumes/v45/NA-45

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Cite this

@inproceedings{e8cb24073cdd4d529d6be9576db595a6,

title = "Self-controlled but not myself: When restraint versus indulgence undermines consumers{\textquoteright} authenticity and decision satisfaction",

author = "Michail Kokkoris and Erik Hoelzl and Carlos Al{\'o}s-Ferrer",

year = "2017",

language = "English",

booktitle = "NA Advances in Consumer Research",

}